Once again, Meghan Markle finds herself under scrutiny, this time due to her lifestyle brand, American Riviera Orchard.
Despite her celebrity status and ample resources, her venture is experiencing significant branding challenges that have left her team scrambling for solutions.
It appears that Meghan believed she could simply attach her name to a new business and watch it flourish.
However, reality has delivered a harsh wake-up call.
Recently, Meghan’s legal team, led by prominent attorney Marjorie Whitter Norman, submitted an application to the Patent and Trademark Office seeking legal protection for the name American Riviera Orchard.
Unfortunately for Meghan, the application was outright rejected.
The Trademark Office concluded that the name is primarily geographically descriptive, which means it cannot be trademarked.
Given that Meghan resides in Montecito, officials determined that “American Riviera” is too closely linked to a specific location to be claimed as her own.
In simpler terms, Meghan’s grand vision of marketing herself as the embodiment of Californian elegance has hit a snag.
This misstep serves as a stark reminder that even the most famous figures are not exempt from the pitfalls of branding.
As her team scrambles to revise their application, one can’t help but ponder whether Brooklyn Beckham might have some valuable insights to share.
Brooklyn Beckham, often criticized as the “failure to launch” of the Beckham family, has been making notable strides in the business realm that put Meghan’s struggles into perspective.
In a recent interview, he revealed his plans to enter the food industry with a product set to launch at Whole Foods this September.
This endeavor, which he has nurtured for over two years, demonstrates a level of personal investment and dedication that is increasingly rare among celebrities.
Brooklyn’s journey has certainly not been a walk in the park.
He has invested his own money, tackled the challenges of securing a distributor, and navigated the complexities of launching a business before even seeking outside investors.
Rather than complain publicly or shift blame, he has focused on the hard work required to succeed, a stark contrast to Meghan’s often dramatic attempts to promote her brand.
While Meghan seems to attract controversy and seek media attention, Brooklyn has maintained a low-key profile.
His business ventures, though not without obstacles, are pursued with a refreshing humility and commitment that Meghan might benefit from emulating.
Unlike Meghan’s penchant for public spectacles, Brooklyn’s approach is grounded in authenticity and genuine effort.
As we observe Brooklyn’s steady progress in the food industry, Meghan’s branding woes become even more pronounced.
This situation highlights a critical lesson: celebrity status does not guarantee business success.
Brooklyn’s choice to build something meaningful rather than relying solely on his famous last name speaks volumes about his approach compared to Meghan’s sometimes superficial tactics.
While Brooklyn Beckham may not be the most celebrated member of the Beckham clan, his sincere efforts and determination in the business world stand in stark contrast to Meghan Markle’s faltering ventures.
The difference in their approaches underscores an essential truth: success in business often requires more than just a well-known name; it demands hard work, dedication, and a willingness to learn from mistakes.
