In an intriguing turn of events, Meghan Markle has recently unveiled her latest venture, American Riviera Orchard, which initially seems to revolve around artisanal jams and dog biscuits.
However, whispers in the industry suggest that these offerings may only be the tip of the iceberg.
Insiders speculate that Markle’s true ambition lies in tapping into the highly lucrative adult beverage market, particularly wine—a passion she has long cherished.
Markle’s affinity for wine is not a secret.
Her former lifestyle blog, The Tig, was even named after her beloved Tignanello.
Now, it appears she is ready to step into the spotlight of the wine business, with rumors swirling that her inaugural product will be a rosé wine.
This choice is especially poignant, as it aligns with a romantic narrative; sources hint that rosé was her drink of choice during her first date with Prince Harry.
But Markle’s aspirations don’t stop at wine.
According to reports from The Daily Mail, she plans to expand her brand to include a variety of products designed for hosting and entertaining.
Think upscale serving ware and essential bar tools—everything a modern hostess might need to impress guests.
This strategic move mirrors a growing trend among celebrities who are launching their own wine labels and alcoholic beverages, capitalizing on their fame to create new revenue streams.
Interestingly, Meghan’s potential wine endeavor has drawn comparisons to that of Carla Bruni-Sarkozy, a former supermodel and singer-songwriter who ventured into the wine market herself.
Bruni-Sarkozy launched her own rosé wine back in March 2020, showcasing the time and dedication required to create a standout product.
While some speculate that Markle may not invest the years needed to develop a unique wine, there’s talk she could simply rebrand an existing one for a quicker market entry.
However, stepping into this competitive arena presents its own set of challenges for Markle.
Unlike Bruni-Sarkozy, who boasts a successful career and a well-established public persona, Meghan faces relentless scrutiny and skepticism.
This comparison raises valid questions about her ability to carve out a niche in the crowded wine market.
The dynamics of public perception are complex.
Bruni once likened Markle to Yoko Ono on social media, a comment that sparked controversy and led to an overly enthusiastic apology.
Critics have pointed out that Markle may lack the sophistication and recognition necessary to compete effectively with someone like Bruni-Sarkozy.
Moreover, there’s speculation that Markle’s move into the wine business might be less about genuine entrepreneurial spirit and more about maintaining her public presence.
Her initial products, including jams and dog biscuits, have not made a significant splash, leading some to argue they were merely a way to keep her name in the headlines.
